“There are so many needs around you. All you need to do is find a way to convert a need into something people will pay for. You have to adopt the fourth assumption under guarding the law of demand and supply, to convert utilitarian objects into objects of desire… That’s what Phil Knight did with Nike. He converted ordinary running shoes into fashion accessories.
Can you do it faster, better, cheaper?… Can you give more for less, strip things down, and sell-off in bits?… Or can you remove the extras and just focus on the bare essentials and offer it for less? On the other hand, can you develop a cocktail of needs and sell it as a package? Can you beat present standards, rethink a service? Can you serve better, connect better? Those are the opportunities before you and they’re so many.
How can you say there is no job! There are jobs if you can swallow your pride, put on your thinking cap, be alert to the needs of others and start a business. Take a long-range view and dedicate yourself to a pursuit. Can you create something YOU need and offer it to others? Can you create something that doesn’t even exist, a service people don’t even realize they need? If you can, you’re well on your way to riches.
Trust me, if it can generate N1,000 it can generate $1m. All you need is intelligence and dogged pursuit.” ~ Leke Alder